IDEA Web Intelligence is an unique web-analytics and lead acquisition tool developed in 2011 to close the gap of marketing requirements that platforms like Google Analytics could not meet. Mainly advanced tracking and user/b2b lead identification.
The product is built around a custom event-sourcing engine developed on top of Erlang/OTP middleware and GT.M/YottaDB MUMPS multi-dimensional NoSQL backend.
(K)IWIS, had to be discontinued as it could not, by design, meet the tightening Internet EU regulations and search services like Google and Bing started taking actions against tools like these.